With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. BTS's Growing Fanbase Isn't Just Teens, It's Their Moms - InStyle Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. There's an entire Twitter account -- BTS on Billboard! In the past week, they sawover 24million, more than 14,000 times what's expected. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. Are K-Pop fans living in the West mostly Asian? - Quora Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. The money is mostly obtained from parents or working part-time jobs. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. You only have access to basic statistics. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. . However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. Uncover where K-Pop has made its mark globally and where its biggest audience lies. It isn't just BTS fans who are this passionate. However, K-Pop history has seen some exceptions, for example, TWICE. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . (Fans voted by tweeting the hashtag #BTSBBMAs. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Korean Studies Center | K-POP ONLINE SURVEY - PRELIMINARY Figure 7: How long have you been a K-pop fan? While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. This is a short 5-question survey about the demographics of members of the K- Pop fandom. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. One of the administrators behindthe BTS on Billboard! Finally, heres come the end of this writing. [Online]. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. Check out our five best free-to-play Kpop games made especially for KPop fans. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. (Normal here means they fall between the two red outer lines in the graph above.) In part, this is due to South Koreas position as an economy driven by exports. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . The K-Pop wave has been well documented in the United States. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . How old are K-pop fans? In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. Get full access to all features within our Business Solutions. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Incredibly K-Popular - A geographical breakdown of K-Pop fans Following the US, there are 31 respondents from Europe and 28 from Canada. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. Benarkah Fans KPop Terbesar ada di Indonesia? - KOMPAS.com Dec 28, 2020. Business Solutions including all features. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. As for students, it is dominated by age ranging from 15 to 20 years old. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. A Deeper Look at Why BTS Has Thrived in America - Vulture If you are an admin, please authenticate by logging in again. rollingstoneindia.com/art-korean-music-videos/. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. You can find all of the codes I used in this project here. What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. Your home for data science. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. Access to this and all other statistics on 80,000 topics from, Show sources information Love that more females are listening to female groups. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. 3. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. Mamamoo arent on that list, but I know they have more female listeners too. Discover the latest in K-pop music, news, and culture at KPOPSource.com. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. From new album releases to concert coverage and beyond, we've got you covered. BLACKPINK Attracts Younger Female Audiences, According To - HELLOKPOP In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. (image via Vivid Seats) Vivid Seats also notes . Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. statistic alerts) please log in with your personal account. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. K-pop acts take up the three top spots on Billboard's Social 50 Chart. Data Shows BTS Is Gaining More Diverse Fans And Growing In - Kpopmap Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. How BTS ARMY raised $1 million for Black Lives Matter K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Check your email for magic link to sign-in. just 24% belonged to that demographic when tickets to the Map of . In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. In part, this is due to South Koreas position as an economy driven by exports. As a Premium user you get access to background information and details about the release of this statistic. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. How K-pop fans became celebrated online vigilantes Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Culture Queen. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. This statistic is not included in your account. Who likes BTS? A survey of 400,000 fans around the world Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Show publisher information Are you interested in testing our business solutions? You can also find the Tableau Public visualization dashboard I've created to support this article. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." Opinions expressed by Forbes Contributors are their own. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. As for the occupation, most of them are students followed by nurses or caregivers. Spanish tracks and collaborated with local artists. In, Korean Foundation for International Cultural Exchange. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. We at Brandwatch love data, K-pop, and we definitely love BTS. Tentu, hal ini belum bisa dikonfirmasi. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. In Korea, Kpop (both male and female groups) are largely made up of female fans. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Most fans really are early teens or in the 20s range. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. can someone list what groups on the list? Please do not hesitate to contact me. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. In the past week, they sawover 24million, more than 14,000 times what's expected. A Survey Report on Kpop Fans in Indonesia - JAKPAT For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Polish K-Pop fans' average age. | Download Scientific Diagram However, Africa is completely ignored in the discussion. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. How old are K-pop fans? - Quora The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. Korean Foundation for International Cultural Exchange. In the K-Pop industry, merch is as important as the music itself. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. Positive Psychosocial Outcomes and Fanship in K-Pop Fans: A - PubMed Male idol groups are usually like 95%+ women. This is a BETA experience. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. As the K-pop fandom's political organization becomes even more mainstream,. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. You may opt-out by. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. Data from Next Big Sound, a music data analytics company owned by Pandora that powers the Social 50,indicates that when you look at the average amount of activity per fan, K-pop fans seem to be in their own league. K-pop stans took on Trump in Tulsa, now they're after the White House BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? Considering the fact that young women make up a significant demographic in K-pop . When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. The ratio of female and male fans who buy girl group albums Yet K-Pop has made great strides in bridging the cultural divide. 1. February 25, 2020. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. account, CJ, says that there is a team of seven people who run the BTS on Billboard! K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent).
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