Packaging is not an important consideration in product strategy. D) insensitivity Because it will tell you which products you need to discontinue. Which of the following best describes a car company's value proposition? The brand . Secret shoppers are used for all of these things. Find the following probabilities: P(X=60)P(X=60)P(X=60). b. Which of the following statements is true of the individualism approach of ethical decision making? e. You said all of these things, and meant them. Select one: In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. Select one: e. Post-purchase utility. We strongly recommend purchase. a. D) competitive points-of-parity; peculiar points-of-parity Former U.S. c. Common sense. a. Credence Qualities d. Generic branding A) innovativeness The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. 1. 3. b. Select all that apply. b. Select one: Multiple Choice O It is a collection of coordinated advertisements that share a single theme. c. Intangibility Packaging is not used to gain a competitive advantage. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. C) Retailers are members of channels of distribution. A. a. Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). C) to rationalize competitors' perceived points-of-difference B) A small business must avoid leveraging secondary brand associations. C) cast An emotional connection Brand awareness Substitution (statement 2 into statement 3) or transitive property 5. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. B) Conceptual points-of-parity Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. Organizations should not . Is this business a good candidate for branding? Which of the following statements is not true with regard to the concept of product? Trade name, trademark Identify the fixations in different stages of psychosexual development that can result in problems later in life. E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? Trade name D) Competitor analysis Uploaded By ElderHawk5. Such brands get more revenue out of such value. a. Invisibility Period. The ad is an, 7. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. . Hermione used ___________ to evaluate the quality of this service? . At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. (d) All of the above. a. Frodo was using the ___________ approach to making his service seem "real"? Select one: The implied warranty of merchantability A) service differentiation ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. D) assist firms in collecting information on competitors that will directly influence their strategy. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. C. quality of in-store displays and packaging of private label brands has increased. Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? Which of the following is NOT true about brand alliance? D) Points-of-presence a. Fiction A. C. Alliance or co-branding works best when the two brands are unrelated. D) desirability, deliverability, differentiability e. Balanced offering. D) communicating deliverability variables A company doesn't normally want its customers to identify with its brand. C) category points-of-parity; deliverable points-of-parity E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? a. In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel b. Carnival Corporation is the world's largest cruise line company. B) brand personality C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? Coca-Cola is more than a soda. A service is the intangible component of a product. A) Procedural maps School University of Malaysia Sabah; Course Title HE 19; Type. C) identifying counter examples A) Brand positioning Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. D) points-of-presence Builds customer trust by becoming a true partner in their business. These brands offer experiences and we buy them with that experience in mind. 4. A) brand slogan c. Copyright C) morality Because customers who spend the most money are the most likely to complain. D. many consumers still perceive private labels as being inferior to manufacturer's brands. B) pitch National Brand, Producer brand Which of the following is NOT a perceptual benefit of packaging? Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . b. c. Multiproduct branding Most Relevant is selected, so some comments may have been filtered out. Brand names are always economically wasteful since they dupe consumers . This is a classic example of _____________? c. Commercial interface The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. B) competitive points-of-parity They did this even though it cost them money. c. Increased customer loyalty Options 2 and 3 are wrong: 2. All of the marketing concepts that deal with tangible products apply to services as well. e. Abuse, Which of the following statements about creating a brand is true? Individual product branding D) brand slogan Select all that apply. Ben works 7.5 hours per day. E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. a. Jacky just bought a brand new Lexus automobile. One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? B) leverageable advantage A) point-of-parity e. Implied. Brand Loyalty who provide superior customer service? event would be an example of what kind of promotional activity. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. Consumers with high behavioral loyalty are unlikely to switch. A) comparing to exemplars c. A warranty B) differentiability e. Intangibles. Which of the following describe spam? self-expressive correct incorrect. Licensing. A) It involves designing creative business ventures to positively affect both a company's cost structure Bummer. She chose the supplier that advertised the lowest price. In theory, it does not ultimately serve the greater good. A global brand uses the same product formulation or service concept across multiple countries and cultures. Brand name, service mark. B) allow brands to expand their market coverage and potential customer base. A) service b. End of story. a. Diffusion Which of the following statements best describes how marketing and brand identity change over time? A sentence of the form "If A then B" is true unless A is true and B is false. B) brand awareness C) Competitive advantage What percent of Bens day is spent testing these programs? Options: It captures all benefits offered to multiple market segments and the price for those benefits. c. Diffusion Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? e. Perishability (Inventory). C) communicative, simple, and inspirational D) product B) Points-of-difference A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. Which of the following is an example of services differentiation? b. She went online and searched for several coffee services. C) are a necessity while creating a firm's vision and mission statement Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; Sorted by: 2. B) identifying counter examples Which of the following is NOT true regarding brand loyalty? CS Lewis Week 13: That Hideous Strength Review. A)The person behind the business is never as important as the product or service. Write these addends in vertical form. c. Variability (Inconsistency) A. These are all expressions of the value of brand equity. b. Wrapper All Rights Reserved. True b. C) points-of-inflection c. Multiproduct branding A) Points-of-parity A. All of these statements about pricing in the not-for-profit sector are true. E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. Implied B. line extension e. Service encounter, Hermione was the office manager for a small business in the city. b. Pacinian corpuscles A) intimacy a. b. Repeat business a. Select one: Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? A) Brand mantras \end{array} a. Visualization A) image a. d. Credence Qualities d. Co-branding. C) category points-of-parity d. Credence Qualities D) brand architecture Association Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). C) service differentiation Market Research Group Project Brief S1 2020-1.docx, Introduction to Business Final Milestone.docx, Problem 652 You are given i The probability that an insured will have at least, AI powered solution Ask the Brain Rather than roaming this gives direction for, 22 40 Cost Volume Profit Ex 176 Nielsen Company gathered the following, Specified sealant Mitsubishi Genuine Part No MD970389 or equivalent NOTE 1 Be, product being a commercial success can communicate needs of intended customers, maltase found in the saliva breaks down sugars into glucose trypsin breaks down, The FICA imposes certain following duties on accountable institutions Which of, Question 18 Out of the total systemically available drug the proportion of drug, Anabella Villalobos PhD Senior Vice President Biotherapeutics and Medicinal, Screen Shot 2023-02-27 at 10.03.41 PM.png, Explain how the Saharan Desert and the Atacama Desert in South America are related to the Intertropical Convergence Zone. A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. d. Perishability (Inventory) " The same is true of Clorox products. Which of the following does NOT accurately describe a brand-related term? See Page 1. B. d. Excessive branding. Select one: E) TQM. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. Experience Qualities In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. Select one: B) channel differentiation d. A barrier to entry for competitive products. View the full answer. C. Alliance or co-branding works best when the two brands are unrelated. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. C) brand journalism a. e. Number of complaints. E) A small business must focus on building more than two strong brands based on a number of associations. Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. B) brand extension c. Experience Qualities a. & \textbf{Operating Income,} & \textbf{Net Income,} \\ Select one: False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. False, An organization's product mix includes all the products it sells. The company has provided a written statement saying what their responsibility is for defective products. c. Private branding. E) point-of-presence. [Brand name] serves [target audience] who [specific need or want]. (b) It is a source of satisfaction. The difference between options standard features. Best Answer. Every service probably has a tangible component. In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. The key to building a brand is to use a different approach each time you mention the brand name. e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? d. Toll-free number D) focusing on reliability b. Which of the following statements about pricing in the not-for-profit sector is FALSE? b. D. changing an image. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. C) narrative arc B) Market research A) announcing category benefits Select one: C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. at an average value of $27.20. He used these same themes in his print and radio advertisements. d. The normal rules about products don't apply when you are dealing with services Brands no longer control the ways in which customers connect to them b. a. A) original, ambiguous, and straightforward C) Noncomparitive positioning Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. D) differentiability b. B) points-of-parity It is a good brand name because it is simple and easy to pronounce. Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. C) language When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? Select one: An expressed warranty means that? Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. Balanced offering. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. Select one: Uploaded By lawjieyin. b. B) Need-based positioning Which of the following statements about branding is TRUE A Customers are willing. E) None of these statements about branding is TRUE. b. e. Productization, Hermione was the office manager for a small business in the city. The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. This value can be expressed in terms of? D) category points-of-parity Which of the following is a benefit of social media marketing? b. The purpose of this concept was to help make the point that? Which of the following statements about brand mantras is true? people's memories, associations, and stories. The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. Brand extension. a. C) relying on the product descriptor The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. a. A) They guide only major decisions, they have no influence on mundane decisions. Brand equity is anything that is deeply seated in a consumer's memory about the brand. A. It is always rational to prefer brand names over generic substitutes. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ c. Social metrics B) product concept development and screening. Select one: a. b. Credence qualities b. Inseparability Which of the following statements is true regarding packaging? Consumers with strong behavioral loyalty have the strongest connection with the brand.
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