Opens New Window. Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. Northeastern has a comprehensive benefits package for . 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. (4 Hours). Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. Focuses on developing and executing sales. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. Boston, MA. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. (4 Hours). Youth and Communication Technology. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Organized around a collection of selected readings and real-world games and discussions. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. Diversity & Inclusion. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). (4 Hours). (4 Hours). Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. (4 Hours). Introduces concepts and professional best practices in social media analytics. Attribute(s): NUpath Analyzing/Using Data, COMM2303. (4 Hours). | Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). Students conduct their own empirical research study as a final project, which entails research design, data collection, data analysis, and a written presentation. (4 Hours). A marketing plan project is used to enable students to apply their understanding about the marketing process. Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Counts as MKTG2201 for business minors only. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. MKTG6286. May be repeated without limit. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. Introduces students to the landscape of mobile communication technologies. Focuses on communication within the context of close relationships. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. 617.373.2000 Students present proposals to an Independent Studies Committee for evaluation and approval. (3 Hours). (4 Hours). Marketing Technology Management. MKTG6200. (4 Hours). Communication and Sexualities. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. Dean's Strategy Council. Opens New Window Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. (4 Hours). COMM3501. . Topics include definitions of the communication process, identity, self-disclosure, verbal and nonverbal language, listening, management of interpersonal conflict, and relational and dialogic communication. our expertise Highlights An Award-winning Campaign. 2022-2023 Northeastern University The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. COMM3655. Provides an overview of the role of marketing in business and society. COMM3230. COMM2655. Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Northeastern University Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. (4 Hours). MKTG6280. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4502. Exposes students to contemporary perspectives on rhetorical theory and its use in society. Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Designed to help students become knowledgeable consumers and limited producers of communication research. (4 Hours). Marketing Management. Explores communicative and cultural practice from a wide variety of theoretical perspectives. Social Media Analytics. Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. Research Development and Administration Team, Forms2020-2021 Faculty AccomplishmentsCSSH Weekly News SubmissionsFaculty Profile UpdatesFaculty Research News, PowerPoint TemplatesSPPUA PowerPoint Template: StandardSPPUA PowerPoint Template: Wide, Dukakis Center PowerPoint Template: StandardDukakis Center PowerPoint Template: Wide, SPPUA Info Slide: StandardSPPUA Info Slide: Wide, LetterheadSPPUA LetterheadDukakis Center Letterhead, SPPUA Logos(including Dukakis Center and BARI), Social MediaFacebookTwitterInstagramLinkedIn. Offers students an opportunity to study and analyze artifacts (speeches, posters, films, objects) from the late Habsburg and entire Nazi period and critically assess them through the lenses of Burkean rhetoric and postwar propaganda theory. Offers students an opportunity to understand and articulate individual values, assumptions, and paradigms regarding sexuality and how these fit into current research and theory (as demonstrated through in-class discussions, activities, and the opinion paper assignment). Marketing research helps businesses know their customers and aids in business decision making. Boston, MA. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. (4 Hours), COMM6631. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. (3 Hours). (4 Hours). Focuses on marketing analysis and planning. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. Explore Our Degrees Gather Here. New York Times All The Latest Throughout Northeastern. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. Investigates the role of the producer in the production of content for traditional and new media venues. (4 Hours). The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. (1-4 Hours), COMM4994. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. First, they had to sign up for a presale list with Ticketmaster a week prior. Sport and Spectacle. Introduces the principles and skills of effective argument. | Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. May be repeated without limit. COMM4602. (4 Hours). 360 Huntington Ave., Boston, Massachusetts 02115 The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. (4 Hours). MKTG6287. (4 Hours). (3 Hours). MKTG6294. Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. Organizational Communication. Exercises skills of project management, teamwork, and client relationship management. Covers theoretical perspectives from communication and other social science disciplines, gender and sexuality studies, and cultural studies. Contact. Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. COMM2500. (4 Hours). It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Public Relations Principles. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. Customer-Centric Research Methods for Marketing. Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. Also examines contemporary issues in marketing that can affect organizational success. Research in Communication Studies. May be repeated once. Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. Covers customer performance measurement, modeling, and feedback systems managers can use to take smarter risks by assessing the marketing initiatives and forecasting profit potentials. No previous experience in data analysis or programming required. (4 Hours). Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. About the Opportunity. Studies the importance of customer insights to business success. TTY 617.373.3768 COMM3750. COMM3615. COMM3307. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Class Schedule: Monday-Friday. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Students work with remote video equipment that includes HD cameras, audio, and remote editing equipment. Sports, Politics, and Communication. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Topics include the process of advocacy, how to develop an argument through reasoning, the psychology of argument, and motivational techniques of argumentation. About. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). (4 Hours). Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Boston, MA 02115. The PDF will include all information unique to this page. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. (4 Hours). Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Communication and Privacy. MKTG3301. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. Expects students to produce a major paper suitable for publication. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Brand & Creative Murphy Gilson murphyuw@uw.edu. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. Go Far NSU is where success begins. Her prior work in diversity, equity and . Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. Dating apps are more specific and numerous than ever. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. COMM2300. (4 Hours). Associate Dean for Administration and Finance. Design for Human Experience. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. Emergency Information 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 People. Rachel Mamone | Communications Specialist. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. Prerequisite(s): COMM2301 with a minimum grade of D-, Attribute(s): NUpath Analyzing/Using Data, NUpath Capstone Experience, COMM4530. Corliss Thompson, Ph.D. serves as special assistant to the Dean for diversity, equity and inclusion, responsible for coordination across the college, with faculty and staff who are working to address DEI issues related to the student experience, curriculum, and the workplace culture for faculty and staff. (4 Hours). This position is. Opens New Window Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. MKTG4220. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Ernest Rollins | Media Coordinator. COMM2301. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Social Movement Communication. Discusses market-based pricing strategies, sales efforts, distribution, and communication in the context of enhancing the firms product position in the marketplace. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Northeastern's PhD programs offer ingredients essential for excellence: a world-class faculty, expanded mentoring, robust resources, and experiential opportunities inside industry, government, and other universities and nonprofits. Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. 2022-23 College of Professional Studies Undergraduate PDF, College of Professional Studies Undergraduate, Arts Administration and Cultural Entrepreneurship (AACE), Cardiopulmonary and Exercise Science (EXSC), Civil and Environmental Engineering (CIVE), Co-op/Experiential Education in Arts, Media, and Design (EEAM), Co-op/Experiential Education in Business (EEBA), Co-op/Experiential Education in Science (EESC), Co-op/Experiential Education in Social Sciences and Humanities (EESH), Commerce and Economic Development - CPS (CED), Communication Studies - CPS Specialty (CMMN), Computer Engineering Technology - CPS (CET), Counseling and Applied Educational Psychology (CAEP), Ecology, Evolution, and Marine Biology (EEMB), Electrical and Computer Engineering (EECE), Electrical Engineering Technology - CPS (EET), English as a Second Language - CPS Specialty (ESLG), General Engineering Technology - CPS (GET), Geographic Information Systems - CPS (GIS), Health Science - Interdisciplinary (HLTH), Interdisciplinary Studies - Office of the Provost (INPR), Interdisciplinary Studies in Arts, Media, and Design (INAM), Interdisciplinary Studies in Science (INSC), Interdisciplinary Studies in Social Sciences and Humanities (INSH), Latin American and Caribbean Studies (LACS), Mechanical and Industrial Engineering (MEIE), Mechanical Engineering Technology - CPS (MET), Political Science - CPS Specialty (PLSC), Speech-Language Pathology and Audiology (SLPA), Strategic Intelligence and Analysis - CPS (SIA), Study Abroad - Social Sciences and Humanities (ABRH), Womens, Gender, and Sexuality Studies (WMNS), 360 Huntington Ave., Boston, Massachusetts 02115.
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