easyjet organisational structure easyjet organisational structure

She has also led easyJet in the UK as Country Director for 5 years, where she was responsible for driving the airline's commercial success and strategic direction in the UK as well as representing aviation at both House of Lords and House of Commons Select Committees. (2016). - Transformed function - strategy, structure, people, processes, budget, KPIs Group Head of Talent Acquisition . How these values are generated can be seen by implementing easyJet into Porters value chain. Customers will always be happy when they are treated in the proper manner and that will only happen with a sufficient team of staff within the company. This plan means that the management mainly focuses on ensuring that employees comply with the established policies as opposed to influencing them to behave in certain ways. with the organization. Economic profit is a key margin for the company but this is hopefully gained after gaining the trust from customers. Organisational structure of Easy Jet: The company has a flat organizational structure. for only $11.00 $9.35/page. empowerment and autonomy is limited due to organizations inclination towards the strict work discipline. Employees are not punished for sharing new ideas and taking risks. A., Kazemzadeh, R. B., & Ebrahimi, P. (2015). When easyJet was launched with a party in London's Planet Hollywood two years earlier, no one had predicted the company's rapid growth. The company would probably have to employee staff to keep track of passengers and to have a back-up team in place, in case the system fails. A highly mean oriented organizational culture emphasizes over how the work is carried out, while, the goal Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. Ella is a skilled Group HR Director with strong experience in the UK and internationally in lean and digital transformation, large-scale change as well as talent development and reward. International Journal of Interdisciplinary Social Sciences, response to the changing customer needs, the top management openly communicates the importance of adopting an (e.g. EasyJet started out with leasing two aircrafts for its London to Scotland flights. Functional org structure. welfare. This part looks more at the competitors easyJet has and what effect they have on its strategic position. disciplined work culture with vertical hierarchy and tall structure. integrate ways for accomplishing the assigned goals because it considers the integrity as its core value. Main reasons for understanding the organizational culture are: The organizational culture model proposed by the Hofsetede holds the seminal importance as it has been frequently The advancements easyJet can make are two ways. Cabrera, ., Cabrera, E. F., & Barajas, S. (2001). inclination to the mean orientation, which is interconnected with its inclination towards the internally driven EasyJet tends to fly to low costing airports whilst at same time, are close to major cities. Page 18 of 50 - About 500 Essays . It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. 3. The following report evaluates the business model, dynamics and structure of easyJet.com. Psychology Press. For example, Cristina has established standard, transparent HR processes for all hotels. The model has six dimensions, as listed below: In next section, each individual organizational cultural dimension is discussed in detail and related to the This means that all information . On the opposite end, the organizations with externally driven culture tend to focus on the results and The equilibrium Due to the recession that the UK has experienced more people flying with budget airlines as they could not afford the luxury of flying with more expensive airlines (Guardian, 2008). The areas that have been discussed in this chapter have given an indication that easyJet uses one of its core competencies to stay at the high end of the market and that is the efficiency of the company. Whether that be through unions or direct to the individuals themselves, it is important that the staff feel part of a company community. Lanier, C., & Kirchner, M. (2013). organizational culture is its strongest asset, and can be analyzed on three levels: The artefacts form the outermost layer of the organizational culture circle. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. SCOPE OF WORK 1. Organisational structure of Easy Jet: The company has a flat organizational structure. EasyJets internal environment has been looked at, but its external environment must be considered so that an accurate judgement can be made on the companys strategic position. EasyJet might have to pay a huge initial cost to have these in place and have them maintained but could possibly attract even more people to fly. For this reason there is no risk from any emerging competitors for the foreseeable future (easyJet, 2009). Check your email view of technology-driven change. He is a graduate of the Royal Military Academy Sandhurst. However, employees ahead of customers and shareholders. For It uses the same type of aircraft so less variety of maintenance has to be carried out. This article is only an example certain kinds of individuals are encouraged to join and fit well in the organization. certainty. He was also part of the original start up team that created US online travel agency Orbitz. Low Fares Made Simple. ~ 0.0 Page). culture according to Hofstede model on information technology acceptance in hospital environment. From the matrix, it can be seen that the main power holders of easyJet are the companys executives and the main controller is Carolyn McCall (Chief Executive Officer, CEO) who ultimately has the final say on matters concerning easyJet. 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Discover current team members including executives, board members, and advisors. In May 2010, Stelios resigned from the board of easyJet as a revolt against the strategy in which easyJet was taking. Stelios is the owner of the easy brand, known as easyGroup IP Licensing Limited (Ltd), a private holding company and licences many other companies, but for the purpose of this report, the evaluation will be carried out on easyJet and not easyGroup. easyJet, Europe's leading airline, and leading diversity in aviation youth organisation Fantasy Wings have partnered to provide young people from black, asian and minority ethnic backgrounds and young women aged 13-25 interested in the airline and aviation industries with greater opportunity to launch a career in the industry, through Fantasy Wings' aviation career development programme. Its success is undoubted, but now it is now competing in a much fiercer market. dimension. Easyjet Plc. As long as the airport and airlines have sufficient back up plans in place then the discomfort for customers should be limited. culture. Sort By: Satisfactory Essays. Johan Lundgren joined easyJet on 1 December 2017 as Chief Executive Officer. In 2001 he became Managing Director of Mytravel Sweden before taking on the position at TUI Nordic. Although the programme was a good marketing move for the company it did also allow for poor areas to be noticed by the watching potential customers. and integrity into its business operations. Governance. The easyJet management team includes Johan Lundgren (Chief Executive Officer), Eric Mai (Head of Digital Product), and John Leighton (Customer Service Director) . It gained industry recognition as it received awards such as Best Low Cost Airline 2009 and one of the 100 great marketing moments of the 20th century (Seatmaestro, 2009). As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. Explore easyJet's organizational chart. achieve the desired results. Hierarchical structure. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Farzianpour, F., Abbasi, M., Foruoshani, A. R., & Pooyan, E. J. Easyjet organisational structure.A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a EasyJet does not provide complimentary meals or drinks on its flights except for some occasional charter flights operated by the airline. During the case, Stelios threatened to remove the right to use easyJet as a brand but withdrew this claim (Telegraph, 2010). It wants to give the customer good value; the company realises the needs of customers. This shift will transfer some And we're restless in our pursuit of creating better experiences for our customers, our colleagues, and each other. These cultural dimensions are obtained by surveying the 20 units of 10 different business organizations. Organisation Structure. The company shares strong commitment to embedding ethics The mission statement clearly states that it holds an emotional value for the customer; it shows that easyJet places safety as a top value for the company. We're here to answer any questions you have about our services. This report has critically evaluated the strategic position of easyJet whilst at the same time looked at the impact emerging technology may have on this position. Organizational culture and organizational development: A competing New York: Mcgraw-hill. On the other hand, it allowed the company to see its errors and make amendments, which could in turn benefit easyJet in the long run. offered the consistent results. Watch this video if you want to understand organisational structures. What we do. organization to use its ethical brand image as a tool to get a strong competitive edge over rival firms. He joined the business from TUI Group, and has experience in leading commercial strategies across a number of European source markets and as well as heading global teams. This requires companies to make the following information available: easyJet plc and subsidiaries s172 statements. There is also the possibility of human error within the check-in process. The company is headquartered at London Luton Airport and operates flights to over 30 countries across Europe and the Middle East. It means the management withholds the The explicit alignment of the behaviors, goals and deeply rooted philosophies enable the Stephen has served as Chief Executive of RSA Insurance Group plc from February 2014 to May 2021, as Chief Executive of Royal Bank of Scotland Group, Chief Executive of British Land plc and Chief Operating Officer of Abbey National plc, as well as holding a number of senior executive roles at Credit Suisse First Boston in London and New York. It has been a pioneer in some areas of the market and has been developing rapidly over the past decade. The authority to order is also low. Organizational hierarchy. organizations place high importance to the ethics and integrity, and they do not compromise over these values to The Easyjet Plcs organizational culture is analyzed in light of Hofstedes organizational culture model. On the opposite side, in companies with a high degree professional culture, the employees tend to identify This allows for greater flexibility and . Identification (ID) Cards could eliminate the problems that occur. of the box and hire Essay48 with BIG enough reputation. The company at the moment controls 7% of the market, but has a target set at 15%. At Easyjet Plc, the diversity is promoted and differences are appreciated. applied by analysts to analyze the organizational culture of any company. Most recently he was appointed Managing Director of easyJet Europe, establishing the companys Austrian AOC a key plank of its Brexit migration plan and managed the transition of 100 aircraft to easyJet Europe. A results-driven self-starter with data analytics certification as well as supervisory experience in multidisciplinary and multicultural startup environments. The cultural web is six key areas that help to create the culture within which easyJet operates. We'll also highlight the benefits and drawbacks of different structure types so you can evaluate which is the best option for your company, division, or team. The concept of these cards could see more people flying and this is an opportunity for easyJet to increase its passenger numbers and increase profits. There are very few hierarchical levels and symbols in the structure. Most recently he was appointed Managing Director of easyJet Europe, establishing the company's Austrian AOC - a key plank of its Brexit migration plan and managed the transition of 100 aircraft to . People in such organizations are generally exclusive and diversity is discouraged as only He will also invest in order to harness the power of data to improve our customer proposition, reduce costs and increase revenue. any organization: Despite these limitations, the cultural model is still applied by the analysts for following reasons: The analysis of the Easyjet Plcs organizational culture shows that the successful business organizations do not A functional structure is also known as a bureaucratic organizational structure and is commonly found in small to medium-sized businesses. A weakness in easyJet is that it is a limited market that it operates within. The cultural approach to the management of the international human resource: An analysis EasyJet finds itself in a position that it is at the top end of the market it competes in and that is down to its innovative ideas, core competencies, values and a clear vision. to behave in a particular way. EasyJet succeeds in tight scheduling and that is down to well trained staff that can function together very well. Luton, United Kingdom - Interim transformation role to increase performance, capabilities & reputation of TA function. Johan has more than 30 years experience in the travel industry and spent his career working his way up through various organisations to become most recently the Group Deputy Chief Executive Officer of TUI AG and Chief Executive Officer of Mainstream Tourism at TUI AG. Sir Tim joined our airline's founding team in 1985 as Head of Airline Planning, and became President in 2003. You should also pack a first-aid kit in case of any minor accidents or injuries. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. ID Cards could be brought in by having individual airline check-points throughout the airport to enforce the companys passengers to swipe their ID card so security and the airline themselves know where passengers are and erase any possibility of passengers missing flights. We do believe in giving our team a human . 1.2. The Board is responsible for ensuring leadership through effective oversight and review of the Group's activities. When an organization successfully creates the alignment between its structure, culture and business strategies, organizational units, teammates/colleagues or their bosses. These underlying assumptions, beliefs and values International Journal of Information Management, 21(3), 245-261. It does not offer free meals in flight, it sells food and drink products instead. A functional structure groups employees into different departments by work specialization. From a passenger point of view, this would eradicate long queues as within this card, it could store the flight ticket whilst at the same time, is officially accepted as identification document, thus replacing passports. This eliminates the cost of a sales representative selling tickets over the telephone, having to print the tickets and then have them delivered to the customers residence. The culture Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. behaviors are promoted by rewarding the employees with various monetary and non-monetary rewards, but the Whether it be for leisure or business, all customers would like to enjoy a stress free time at the airport, and that can only be achieved with the airlines getting involved and assisting the actual companies who own airports. The cultural artefacts of the Easyjet Plc are easily Looking for a flexible role? Before joining TUI, Kenton was the Finance Director of Airtours Holidays and held a number of commercial finance roles at Adidas, prior to which he qualified as a chartered accountant with PwC. correct email will be accepted, (Approximately Handbook of research on organizational culture and However, in response to the employees growing need for autonomy and empowerment, the management has decided to employees have high desire for association and relatedness to the people around them. This involves looking at how staff is operated and its process, whilst discovering what impact easyJet has on rivals and what impact rivals have on easyJet. easyJet is an airline operating under the low-cost carrier model. This was a major boost for the likes of easyJet as they expected a noticeable decrease in passengers but they managed to capture people who were willing to change their airline style. In effect, it is a continuation of figure (above), but including the whole company. It is important to understand the organizational culture because in todays competitive business environment, the geographic areas. Garry is a highly experienced commercial leader with over 25 years' experience in the travel sector. There is no obligation One of the major problems is at the check-in desk where it is common to witness long queues, causing frustration for passengers. Deanna Oppenheimer. In 1993, Johan pursued further studies at the Stockholm School of Economics and in 1996 he completed the Programme for Executive Development IMD, in Lausanne, Switzerland. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . New Entrants: Due to the global financial downturn recently, it is very hard to get access to funds to start up businesses, especially in such a hard market like the low cost budget airline. Mar-19-2020. Organizational Structure of Businesses An organizational structure is the formal system of relationships that provides guidelines on how tasks will be conducted who makes important decisions and the reporting hierarchy.Organizational structures of businesses coordinate control and help motivate employees toward the organization's goals. Available at: Rebecca began her career in IP Litigation with Herbert Smith Freehills, before joining easyJet in 2010. Easyjet Plcs organizational culture can To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! done to leverage the opportunities offered by such constructive differences. The Result. When a company like easyJet has a large working staff then it is expected to have strict management that ensures flights run to schedule as long as it is within their control. Another technology that could change is the aircraft itself, as emission targets are to be met and easyJet has designs in place for an eco-friendly aeroplane but no model has been built to date. We employ over 12,000 people and have crew based in the UK, Switzerland, France, Germany, Italy, Spain, Portugal and The . Easyjet Plc makes sure that all employees share the common purpose and it is well aligned with the broader In doing so, the author also hopes to . If you have BIG dreams to score BIG, think out Below, we'll explore how you can combine those components to form different types of organizational structures. well-diversified. In case of Easyjet Plc, the company promotes a professional attitude among its employees. Technological: The main fear for passengers currently is security and tighter security checks are already in place at United Kingdom (UK) airports. this way, employees are encouraged to only promote the healthy competition. EasyJet.com is one of the top travel web sites on the Internet. The organizational culture can also be classified as internally or externally driven. project will be looking at the organizational structure of Lime Jamaica (Montego Bay Head Office). International Journal of Business Administration, 4(2), 39. With this in mind, targets have been set to cut emissions and airlines will be held accountable if they do succeed with these targets. Such organizations value the This cultural dimension Prior to that he spent three years at Gatwick Airport where he successfully separated the airport systems from BAA and brought improvements to complex IT foundations and transformation processes. standards. These activities added together will help create value but without the support activities of infrastructure, IT development and human resources; this would not be possible. Airlines are seen as a major cause of global warming so it is understandable that the governments worldwide want to be seen to support other methods of transportation such as high speed rail. (e.g. When flights are cancelled for a prolonged period of time, it is hard for the company to get back to normality. Easyjet Plcs employees to put their efforts in right direction, give best performance and ensure strong commitment The Easyjet Plc management truly understands the value of its human capital, and hence prioritizes the employee https://www.hofstede-insights.com/models/organisational-culture/. easyJet is a low-cost airline to help customers manage airline trips, operating on routes across many countries. (2017). The organization keeps its door open to the As stated previously, easyJet could not implement this system on their own; it would have to see them partnering an airport company like BAA, to allow both parties to participate in implementing this technology to the airport. ethical attitude while responding to the market needs. internally driven culture). We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you. Easyjet Plc has a flatter organizational hierarchy that is supported by learning and progressive organizations. EasyJet's distribution channel heavily rely on its IT system. The main areas easyJet target is the efficiency it has over other airlines such as British Airways, the ideal locations it has unlike Ryanair and the simple fact it has low cost flights and flies to where customers want to go. I have extensive experience in working with stakeholders on all levels of organizations across cultures delivering all aspects of leadership. Dartey-Baah, K. (2013). Rivalry: EasyJets major competitor is Ryanair as both these companies are Europes leading budget airlines in the short-haul sector while the long-haul sector is mainly played amongst three major companies; Air France-KLM, Lufthansa and British Airways. We will write a custom Essay on EasyJet Company: Strategic Management and Business Policy specifically for you. . Some examples of the artefacts are- open door policy, This cultural With this in mind, this could be an emerging technology of the future. A strategic success is a measure on how the whole company behaves and how people and processes integrate together to bring a competitive product. This model may share only a loose relevancy to the changed business world. the entities involved on airline operations. He was previously CEO of Aviation, and Business Improvement Director - Markets, at TUI Group, having held a number of senior group and divisional finance roles at TUI since 2003.